SOUND THAT POWERS THE GAME.
Through JBL x Anthony Edwards, De'Aaron Fox, and Bam Adebayo.
JBL is tapping into the rhythm of the game by teaming up with three of the NBA’s most electric players: Anthony Edwards, De’Aaron Fox, and Bam Adebayo. This sound-driven campaign explores the connection between movement, mindset, and music through signature audio products and a campaign built to amplify flow on and off the court.
OFF THE COURT
JBL kicks off this campaign with three of the NBA’s premier talents—each with a distinct style of play, from smooth and shifty to aggressive and unrelenting. Whether your game is all finesse or all force, JBL delivers the sound to match your game.
SILENT LIKE A FOX.
De’Aaron Fox moves in silence, locked in with laser focus and zero distractions. His custom JBL Tune Flex earbuds are designed to match that energy—sleek, precise, and built for control. Engineered for players who tune out the noise and stay in the zone, this colorway captures the calm intensity of one of the league’s most composed killers.
CAN'T TURN ANT DOWN.
Anthony Edwards plays loud—on the court, in the locker room, and in life. His custom JBL Live 770NC headphones are built to match that energy, delivering bold sound, deep bass, and next-level noise canceling. Designed for players who never hold back, this colorway captures Ant’s fearless presence and electric personality. When you’ve got something to say, you can’t play it quiet.
BOOM! BAM! POW!
Bam Adebayo brings pressure on every play—and his custom JBL PartyBox is built to match that power. With massive sound, chest-rattling bass, and all-day durability, this speaker doesn’t back down. Designed for players who bring the energy everywhere they go, Bam’s edition turns any space into game-time mode. It’s built tough, turned up, and impossible to ignore.
EVERY SOUND STARTS SOMEWHERE.
With every purchase of the Ant, Fox, or Bam edition JBL gear, you’ll get access to an exclusive, personalized playlist from the player themselves. Each playlist is crafted to match their rhythm, mindset, and movement—giving you a glimpse into the sound that fuels their flow. Whether it’s Ant’s explosive energy, Fox’s focused calm, or Bam’s heavy-hitting presence, the music sets it all in motion.
This isn’t just what they wear—it’s what they listen to when it’s time to lock in, turn up, and take over.