SOUND THAT POWERS THE GAME.
Through JBL x Anthony Edwards, De'Aaron Fox, and Bam Adebayo.
JBL is tapping into the rhythm of the game by teaming up with three of the NBA’s most electric players: Anthony Edwards, De’Aaron Fox, and Bam Adebayo. This sound-driven campaign explores the connection between movement, mindset, and music through signature audio products built to amplify flow on and off the court.
SILENT LIKE A FOX.
De’Aaron Fox moves in silence, locked in with laser focus and zero distractions. His custom JBL Tune Flex earbuds are designed to match that energy—sleek, precise, and built for control. Engineered for players who tune out the noise and stay in the zone, this colorway captures the calm intensity of one of the league’s most composed killers.
With every purchase, you’ll also unlock an exclusive, personalized playlist curated by Fox himself—crafted to mirror his mindset and movement. It’s the soundtrack of silent dominance, designed to help you lock in, and move in silence like a fox.
CAN'T TURN ANT DOWN.
Anthony Edwards plays loud—on the court, in the locker room, and in life. His custom JBL Live 770NC headphones are built to match that energy, delivering bold sound, deep bass, and next-level noise canceling. Designed for players who never hold back, this colorway captures Ant’s fearless presence and electric personality. When you’ve got something to say, you can’t play it quiet.
With every purchase, you’ll unlock an exclusive, personalized playlist curated by Anthony Edwards himself. Built to match his explosive energy, swagger, and fearless mindset, this is the soundtrack of takeover mode. You can’t turn Ant down, so why try?
BOOM! BAM! POW!
Bam Adebayo brings pressure on every play—and his custom JBL PartyBox is built to match that power. With massive sound, chest-rattling bass, and all-day durability, this speaker doesn’t back down. Designed for players who bring the energy everywhere they go, Bam’s edition turns any space into game-time mode. It’s built tough, turned up, and impossible to ignore.
With every purchase, you’ll unlock an exclusive, personalized playlist curated by Bam Adebayo himself—built to bring the boom, the bam, and the pow. It’s a soundtrack of impact—heavy hits, smooth control, and big presence. Just like Bam.