SPICE UP YOUR BREAKFAST.
With Heinz Jalapeño Ketchup.
Heinz is looking for a way to make their Jalapeño Ketchup Gen Z's #1 breakfast staple. Before anyone can even think about breakfast, you have to wake up and get your day started. So why shouldn't Heinz Jalapeño Ketchup be a staple for EVERY part of your morning?
SHORT FORM SOCIAL MEDIA
Ads that set the tone, and launch the campaign. Get people to start talking about Heinz, and questioning "Is this really ketchup??" or could it be some other product...
THE PRODUCTS
After the short form advertisements gained the media's attention, Heinz decided to take this campaign a step further, and create stunt marketing products based on the "products" seen in the initial videos. The Jalapeño Ketchup scented and flavored hygiene products are definitely out there, but people are obsessing over them.