COMEDY MEETS SUSTAINABILITY.
With Patagonia x Kevin Hart.
Patagonia is teaming up with Kevin Hart, embracing his energetic personality and comedic genius, to convey their wishes about the future direction of our planet. Typically known as being a very calm and reflective brand, Patagonia needs Kevin Hart to step up to the plate so they can deliver these wishes.
OUT IN THE WILD
Patagonia starts this campaign through out of home advertising where they use Kevin Hart's platform as a bold, outspoken comedian to say the sh*t that needs to be said about our environment.
SOCIAL MEDIA
Patagonia wants to educate users further than just a catchy tagline. Through the use of social media, they are able to capture users attention while also giving them the ability to access their website, an easy way to learn more.
WEBSITE
Once people have become more familiar with and interested in the campaign, they can check out Patagonia's website where they will be prompted to learn more about the Patagonia x Kevin Hart collaboration.
MERCHANDISE
To further extend this collaboration, Patagonia has made Crewnecks, Bags, Shirts and Hats with environmentally forward sayings by Kevin Hart. Now, both tree huggers and comedy enthusiasts can unite through the power of Patagonia x Kevin Hart!